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No. 55 • July - December 2012 • Page 377
 •  Initiatives

São Paulo -- A new business culture

Forging a new mentality of service to society among business entrepreneurs was the theme of the Third Forum on Social Responsibility organized at the beginning of September 2012 in the Pedreira Center for Professional Educational Assistance. This corporate work of apostolate run by Opus Dei for the professional formation of young people is situated in a poor district on the outskirts of São Paulo.

More than a hundred business people took part in the conference, which began with the presentation by Marcos Fernando de Melo, an engineer and one of the directors of the school. In his talk he highlighted how this training center could be a model of education for the sustainable development of the country. Among the speakers was the filmmaker Mara Mourão, who had just released, via a national network, the movie Quem se importa? (“Who cares?”). Also striking were the testimonies of an alumnus who is now a university professor, and those of several businessmen involved in social projects. Professor and anthropologist Luiz Marins spoke on the relevant role of non-governmental organizations in the development of a new culture.

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