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Bogotá, Colombia --The person, center of a business enterprise

At the Ingara University Residence, during the months of October and November, the second cycle of conversations with presidents of business enterprises was held. More than 40 students from various universities in Bogotá attended. The speakers transmitted personal experiences and spoke about the ethical and moral values needed to achieve success in business founded on the truth.

Javier Gutierrez, President of the Colombian Petroleum Company, Ecopetrol, stressed that “before having, one needs to be, to be a person,” which requires setting clear human goals of both short and medium term. Esteban Giraldo, President of Bimbo in Colombia, said that “without sound and respectful dealings with persons it is impossible to construct a good enterprise.” Therefore he invited each of those attending to always try to be better persons. Also taking part were Javier Pulido, director of the Opai construction company, and Alberto Ospina, president of the Alfa flooring and carpet company.

This second cycle was organized by a group of students from the International School of Economic and Administrative Sciences at the University of La Sabana and El Rosario University in Bogotá.

Romana, No. 49, July-December 2009, p. 342.